Countless research studies have demonstrated the power of video in marketing. Video communicates a significant amount of words compared to text, and consumers watch video online almost every day. Online videos have shifted from entertainment to powerful marketing tool. With research showing at least 50 billion videos are played by viewers each month online, the time is now to implement video into your affiliate program marketing campaigns. As one of the best affiliate marketing tools, Modulates.com works with advertisers and publishers to help make informative and short videos guiding consumers to make better buying decisions.
Consider that surveys have found 80% of a website’s visitors will watch a video, but only 20% of the survey will actually read the text content. That means that your affiliated marketing copy is only telling part of the story to part of your target audience. Video helps you expand your reach, and effectively sell your product or service to consumers. The publishers who work with Modulates.com know that video increases sales processes by 83% and will work to ensure you have the best video to promote your brand in affiliate programs. Video doesn’t just come with an increase in sales, but it also helps you get noticed by search engines. Your website receives better SEO and is 53% more likely to appear on the first page of search engine results, therefore it’s important you provide your publishers with video, so they can have the best affiliate marketing success possible.
If you have never produced a video for your product or service, Modulates.com removes the worry and frustration that you may associate with such a project. As a video affiliate platform company, Modulates helps brands with everything needed to have a comprehensive and successful video marketing campaign with affiliates. Instead of text and a banner, you can have a full-fledged comprehensive video campaign complete with custom message, “click to buy action,” logo/branding, and more. Videos can inform a consumer about your product, teach them its benefits, discuss where its available, give comparisons, share market research and more.
Consumers love video because it helps create a positive association with a product, and they receive an enhanced sense of credibility because of a brand being introduced via video. In fact, 90% of consumers credit a video as helpful in the decision making process. When it comes to video for your affiliate marketing campaigns, Modulates.com is your partner helping you pull out all the stops.